Rustbelt Rebirth

Label Design

I took it upon myself to redesign the logo and website for a friend's company so I could use it as a portfolio piece. The company takes old scrap metal and repurposes it into post-industrial syle furniture. Keeping that in mind, I wanted to make the logo look rusted and old while maintaining a modern feel in the lettering.

After coming up with a series of designs, he selected the top logo and used it to brand T-shirts and bumper stickers which he sold at shows.